Conversational marketing contributes to the development of the individualized viewpoint among consumers. Interpretivism satisfies the sole objective of conversational marketing: foresee, understand, and respond to consumer needs as they materialize along the customer journey while moving them through the sales funnel. This strategy benefits customers, sales, and support workers, saving them much work.
1. Conversational marketing, or advertising encouraging customer interaction, is made possible through conversational interfaces like chatbots, live chats, and virtual assistants like Apple’s Siri and Amazon’s Alexa.