Economics, engineering, and technology researchers are studying disruptive innovation. Companies worldwide face intense global competition, rising market volatility, changing consumer demand, and shortened product life cycles. For companies to grow and remain competitive in this environment, disruptive innovation and disruptive innovation-based entrepreneurship are becoming essential tools..
Highlights
- The concept of disruptive technology suggests that winning technologies are not necessarily innovative or superior.
- Innovation-based disruptive entrepreneurship depends on improving mainstream products and services during transformation.
- Disruptive technologies and innovations introduced by emerging economy entrepreneurs are reshaping the global economy.
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