This article explores how entrepreneurs can turn COVID-19 into long-term business opportunities, explaining the three traits of entrepreneurs that can help us fix the flaws in the way our economic system is built. Entrepreneurs can function as micro-institutional agents to push us toward grand changes that create a sustainable future for our children.
- A growing wealth gap is witnessed, especially in the largest cities amid COVID-19.
- Entrepreneurs should constantly reevaluate their meaning and purpose to build a firm that can innovate.
- Empathy appears to be a powerful tool for gaining stakeholder support during turbulent times.
Greta Thunberg and her Fridays for the Future movement have already attempted to persuade us that our familiar ‘norm’ is one of our primary problems and that we should not return to pre-COVID-19 conditions. If we are sincere, we must acknowledge that significant flaws have plagued our economic system for decades. Now, the tornado of the COVID-19 pandemic has stirred up our plans and unquestionably revealed the flaws in our societies, political systems, and economies. Although they have always been a subliminal component of our daily lives, they are now readily apparent to all (Nässén & Rambaree, 2021).