Deceptive product promotion is done through a wide range of tactics, many of which are employed today as part of the rise of online shopping and social media. Greenwashing is a deceptive practice that can put consumers at risk for harmful products and misinformation. Likewise, surrogate advertising is a form of advertising in which products are promoted in disguise as another product.
- Greenwashing can take on many forms, including promoting the use of ‘greener’ materials or practices while continuing largely unsustainable practices.
- Surrogate advertising is a type of exploitation wherein creating associations in which the brand’s logo or image triggers thoughts about a company for which the current product is not a natural extension but rather an overtly used decoy.
Businesses are always looking for a strategy to help their sales. Product marketing practices help companies promote and advertise their products and be successful with their sales. There are many different strategies used to promote products and advertise them. It is the ultimate goal for most businesses to have their product or service at the top of the list on Google searches, with the highest ratings and reviews, and so much more. However, there are some shady business practices that companies employ in order to create this allure of their product. This article discusses some of these tactics and how they can be avoided.