Conversational marketing contributes to the development of individualized viewpoints among consumers. Interpretivism satisfies the sole objective of conversational marketing: foresee, understand, and respond to consumer needs as they materialize along the customer journey while moving them through the sales funnel. This strategy benefits customers, sales, and support workers, saving them much work.
- Conversational marketing, or advertising encouraging customer interaction, is made possible through conversational interfaces like chatbots, live chats, and virtual assistants like Apple’s Siri and Amazon’s Alexa.
- Conversational marketing aims to balance the client’s and the company’s actions and responses. More than ever, customers want to develop long-lasting, meaningful relationships with the businesses they patronize.
- Interpretivists contend that understanding human behavior will help close the gap between the market and consumers by eradicating some of the detrimental impacts of bad consumer behavior.
Conversational marketing is a marketing technique that allows users to have personalized integration with tools and software adopted by the brands. The conversational interfaces, such as chatbots, live chats, and virtual assistants like Apple’s Siri and Amazon’s Alexa, allows for personalized and conversational marketing, which refers to advertising that enables customer interaction (Sotolongo & Copulsky, 2018; Moguluwa, 2022). Such an experience can be provided by the business through its websites, social media platforms, paid advertising, and even its in-store or connected smart home gadgets. As the use of these interfaces is increasing and the technological revolution is at its peak, this has become the best opportunity for marketers to use such interfaces to better serve customer needs.