In an increasingly competitive labor market, employer branding is a relatively new tactic for drawing in and maintaining the best human potential. Managers can utilize employer branding as a focal point for bringing together multiple staff recruitment and retention strategies into a coherent human resource strategy.
Highlights:
1. Employer branding requires figuring out the unique “employment experience” by accounting for all of the tangible and intangible advantages that a particular business offers to its employees.
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