In 2023, what will artificial intelligence (AI) imply for marketers? From chatbots and other virtual assistants to content generation, improving user experiences, and more, AI is already significantly altering the digital marketing landscape. Though it may be challenging to foresee the future, it is clear that AI will advance and assume a more significant role in digital marketing as time goes on.
- Creating intelligent machines capable of doing tasks that typically require human intelligence is the focus of the broad field of artificial intelligence (AI) in computer science.
- Artificial intelligence has already impacted the management of marketing campaigns and how businesses interact with their clients. The world of digital marketing has seen a significant transformation with the introduction of AI.
Digital marketers often feel like they are swimming and treading water since there is so much data to wade through. Then, artificial intelligence (AI) gracefully enters the data sea to act as your life preserver. Over the past few years, AI has received much attention due to its significant role in revolutionizing organizations and bolstering industries. It alters how we conduct business, particularly in light of the recent economic crisis (Thomas, 2021; Ghosh & Chatterjee, 2021).