Amazon does not require an introduction as the most well-known online market place. The interesting thing about this platform is that it can be used for more than simply buying; it can also be used to look for products and their current prices. Amazon is where almost 54% of product searches happen. Although the platform began as a bookstore, it has certainly evolved since then. These days, you can probably find any product advertised on Amazon.
- People search differently on Amazon than they do on Google, and this behaviour produces different results.
- Google covers the full customer journey, from the first problem realization to the last purchase.
- Amazon is an expert at turning clients who already know what they want into profit.
You have to buy a new microwave OTG oven for your home, but you need to figure out the brand or model. What will you do? Go to the store? Or seek information on Google? Or will you just search on Amazon by applying suitable filters according to your preferences?