The purpose of this article is to examine and illustrate how Design Thinking can contribute to innovation in the food industry. After introducing Design Thinking, I will discuss three specific aspects that capture its essence: (1) Consumer Empathy, (2) Rapid Prototyping and Visualization, and (3) Collaboration. I discuss the likely outcome of a Design Thinking process and describe how Design Thinking differs from the conventional way of thinking within the food industry
- Design thinking relies less on experts and more on a diverse group of players to both identify and provide a solution to a problem.
- Consumer empathy is a key step in the design thinking process and is especially important in food innovation.
- Design thinking encourages action, quick learning, and the expectation of rapid experimentation.
- Design Thinking necessitates greater consumer empathy, more frequent prototyping, and greater collaboration than is currently prevalent in the food industry.