Emotions have a huge impact on an entrepreneur’s capacity to evaluate and seize opportunities, as well as their feeling of risk and commitment to their companies. Since entrepreneurial decision-making has chances to deviate from the required business model, emotions and cognitive analysis is acknowledged as fundamental theoretical phenomena in business.
Highlights
1. Entrepreneurs who experience self-confidence, hope, and challenge are significantly more likely to continue investing in high uncertainty circumstances compared to entrepreneurs who experience fewer positive emotions, proving that positive emotions have a favorable impact on investment decisions.
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