The needs and preferences of consumers who are underrepresented are acknowledged by the sophisticated marketing strategy known as inclusive marketing. Diversity is acknowledged, differences are welcomed, different user opinions are adopted, empathy is identified with  inclusive marketing orientation further helping in aiding the development of marketing professionals.
Highlights
 1. The inclusivity in marketing illustrates the modifying effects of ethnic self-referencing, ethnic self-awareness, ethnic self-identification, and ethnic self-congruity on ethnic consumers’ self-perceptions of social inclusion.
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